Claus Sendlinger is the Founder of Design Hotels™–the first hotel marketing consortium that dedicated its efforts to the arising boutique hotel movement of the early 1990’s.
Claus has been on the forefront of innovation in the travel market since he started his career in 1987 with the founding of an event agency and, some years later, as a tour organizer for high-end travel experiences. With his out-of-the-box mindset, he realized early the need for alternatives to conventional ways of traveling and became part of a movement that aspires to create original travel experiences ever since he set foot in the industry.
Claus strives for perpetual transformation and understands the catalyzing effect of trends in the travel and design markets on other industries, and beyond that, on society in its entirety. A German native yet global nomad, he created a culturally sophisticated network of international hoteliers, industry experts, journalists, and creatives who share his vision and beliefs. With Design Hotels™ and its fine collection of more than 300 privately owned members, Claus established a platform for this community, offering unparalleled places to connect, exchange, unwind and experience togetherness.
An authority in travel and design, Claus is frequently engaged as a speaker, panelist and jury member. He was honored at the European Hotel Design Awards for outstanding contributions to the industry and received the Special Award from German hospitality publications, AHGZ.